Turn your creativity into a new source of income

17th November 2025 . 8 weeks . Event course

Starting 17th November join award-winning milliner and founder of the Millinery & Business Academy, Katherine Elizabeth, for an 8-week course on designing and running paid creative events.

SOLD OUT!

Small Cohort

Meet fellow creative business owners, share ideas, & get time from Katherine in an intimate group

Weekly 1:1 Time

Meet with Katherine & your cohort live every week and get direct feedback in real time

Get Launch ready

Using Katherine’s proven framework - in 8 weeks you’ll have your own ready-to-run event mapped, priced, and packaged

Accountability

Stay motivated in the pop-up Facebook group - share wins & keep momentum with encouragement from your cohort.

Plus, don’t miss bonus free taster session: Event Foundations on 3rd November (more below)

I’m an award-winning millinery designer with a shop in the iconic Oxo Tower London.

When I first started my Millinery business, like many of us in those early years, I was looking for ways to diversify my income - to keep creating while building my business.

One of my clients asked if I could run a hat-making event for her friends, and that single request opened a whole new side to my work.

Fast forward ten years, and I still run creative events for venues like The Savoy and other leading brands (below) - and now I teach makers and creatives how to do the same.

Hi, I’m Katherine Elizabeth

What you’ll learn over 8 weeks..

Your Unique selling point & how to price

Clarify your event idea, audience, and price point so you can position your experience as something people want to pay for.

How to create your “event package”

Learn to cost your time, materials, and travel properly - and design packages that protect your profit while feeling irresistible to clients.

Marketing & press coverage

Discover how to secure coverage that attracts bookings & builds buzz around your name. Includes a press outreach framework based on Katherine’s real campaigns.

Closing clients & managing bookings

Turn interest into confirmed bookings. From pre-event checklists to post-event follow-ups, learn the client flow that keeps your diary full.

Corporate clients & Collaborations

Learn how to collaborate with event planners, wedding companies, hotels, and suppliers to bring in repeat work and brand-aligned opportunities.

Engaging online events

Adapt your creative events for virtual delivery - from tech setup to pricing, promotion, and making your sessions feel just as engaging on screen.

..By week 8 you’ll have everything ready to get started

SOLD OUT

Want to learn more before signing up? Join my free taster session: event foundations on 3rd November - click here to register

"I did the first Events course with Katherine and loved it. We had a great community group too. From the beginning Katherine engaged us with amazing ideas to use in a wide range of different areas, to use our skills and knowledge to form another income stream."

Jane
"I really enjoyed the Katherine Elizabeth Millinery Events course. There was lots of useful information and ideas to help you host a lovely millinery event. Katherine was so generous in sharing her blueprints of what makes a successful event."

Linda
"I did the Millinery Events Course at the beginning of 2021 - It was very meaningfull to me, to join with other like-minded ladies and do this course with the inspiring milliner Katherine Elizabeth. Katherine not only gives tips and tricks, she takes you through an Event from start to finish!

Annemieke
"I completed Katherine's Events Course last year and it really gave me the confidence to explore how I could further develop my business. Katherine's time and knowledge is invaluable! The small group setting is perfect, giving you the chance to chat and interact with your fellow students."

Lisa
"I wanted to say a massive thank you for the last 6 weeks, it has been an interesting and inspiring course, and I am excited to make a start"

Gaynor

The Agenda

First Session (module 1): Monday 17th November at 8pm BST

Week commencing 17th November

Live Sessions (modules): 1-hour Zoom every Monday at 8pm BST

Details

Optional Intro Session: Monday 3rd Nov

Module Packs: Delivered each week with templates, frameworks & practical exercises

Extras

Week 1 – Module 1 Event USP

In this, we will determine what type of event you want to put on and your unique selling point.

The style.
The price point.
We will be narrowing all this down so you know what customers you would like to target.

Week 2 – Module 2 Create your package document

Building packages,
Work out your costs, i.e., travel, time, and wages.
We will also look into taking a deposit from your client.

Week 3 – Module 3 Press

So you can bring in customers and create awareness around your business - we will focus on how to get:

Press coverage for your events and
marketing strategies

This was an essential part of my strategy when I first started with these events.

Week 4 – Module 4 Event Prep

Closing the sale with clients/ getting bookings confirmed.
Event Preparation; how to find a venue & what you need to order
Follow up.

Week 5 – Module 5 Event Companies

Working With event companies and wedding planners to bring in business.

I will explain how to do this, what to say, when to ring, etc.
Plus, provide Email templates

Week 6-7: Christmas break, catch up & self-preparation

Week 8 – Module 6 JV Partnering with Hotels and Suppliers

We will look into Joint venturing with Hotels and suppliers.

How to approach hotels.
How to build a good relationship which benefits you and them.

Week 9 – Bonus module (optional); taking your events online

Pricing below..

Pricing

£600

Non-member Price

Sign up directly - no membership required!

Non-members are more than welcome to join, you access to the same full 8-week course, all templates & frameworks, plus live sessions with Katherine, and access to the private cohort group.

£400

Member only price

You’re already part of our creative community, so this rate rewards your loyalty. Get all 8 weeks of live guidance, templates, and the small cohort support at a fraction of the standard price.

Access your exclusive member discount code via your Academy dashboard - any issues message Katherine

SOLD OUT

IF YOU NEED A PAYMENT PLAN, PLEASE EMAIL ME AT (katherine@katherineelizabethhats.com)

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Want to learn more before securing your space?

Join Katherine Elizabeth on 3rd November for a free taster session: “event foundations masterclass” and get a taste of the full program!

>> CLICK HERE TO REGISTER FOR FREE TASTER<<

Come along to a relaxed, no-pressure taster masterclass where I’ll share how I help creative business owners add new income streams through events. You’ll leave with practical takeaways you can use straight away (even if you don’t join the full course), and a real sense of what’s possible for your business.

I’ll also walk you through what the 8-week program looks like, so you can decide if it’s right for you!

FAQs

This course is for creative business owners, makers, and craft entrepreneurs who want to run memorable, profitable events - from hat-making workshops to craft parties, corporate creative sessions, or private celebrations.
No! Non-members can sign up at the standard rate. Academy members get an exclusive discounted price and special perks, like access to their member dashboard code.
Each week, you’ll join a 1-hour live Zoom session on Monday’s. Sessions are practical and interactive - you’ll leave with real frameworks, templates, and actionable next steps.
Don’t worry! All sessions are recorded and added to the pop up facebook group!
I keep the group intentionally small - approx 15 participants - so you get personal attention from me, plus accountability and encouragement from fellow creative entrepreneurs.
Absolutely! My framework ensures you leave the course ready to host your first event, complete with templates, marketing guidance, and a plan for bookings.
Plus, you’ll retain access to the pop-up Facebook group for 6 months after the course finishes too!

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